SOFT SAVING: A CULTURAL SHIFT IN GEN Z FINANCE

Soft Saving: A Cultural Shift in Gen Z Finance

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success adhered to a familiar pattern: gain progressively, conserve boldy, get a home, and plan for retired life. Yet Gen Z is coming close to cash with a fresh perspective. As opposed to concentrating solely on long-term build-up, this generation is prioritizing equilibrium

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